Online Store · E-commerce

Smart Fashion — Data-Driven E-Commerce Platform

a plain shop · no analytics

recommendations · live stock

+65% conversion growth after redesign
0.8s page load time
+30% revenue growth in first 6 months

The problem

Shoppers hunted the catalogue by hand and left without finding the thing. Stock lived apart from the storefront, so part of the orders landed on items that were already gone.

What we built

Catalogue, filters, cart and accounts are the base. On top of that went behaviour-based recommendations, an admin panel with sales analytics and real-time stock.

Screens

Smart Fashion: product page with size selection and description

Smart Fashion: cart with two items and the order summary

Smart Fashion: home page with the seasonal lookbook and featured catalogue sections

Stack

Next.jsNode.jsPostgreSQLRedis

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