E-commerce · Cost guide
Online store cost — the catalogue is only the start.
Online store cost is driven by catalogue structure, product variants, payments, delivery, stock sync, languages and promotion rules. A straightforward store typically takes 2–4 weeks; EXCLAMATION prepares a scoped quote free of charge within 3–5 days.
- Simple store
- 2–4 weeks
- Commerce platform
- 4–6 weeks
- Estimate
- 3–5 days
Hosted platform or custom store?
A hosted platform launches a standard catalogue, basket and payment flow faster. Total cost includes subscription, theme, apps and platform commission rules.
A custom store makes sense for proprietary pricing, a B2B account, several warehouses, complex delivery or integrations limited by the platform.
Choose the sales flow first and the technology second.
Seven e-commerce cost drivers
- Catalogue model
- Categories, brands, sizes, colours, bundles and variants shape filters and administration.
- Payments
- One bank, currencies, instalments, refunds and status sync require different logic.
- Delivery
- Flat fees, zones, courier API, pickup and international delivery are separate rule sets.
- Stock and accounting
- Manual stock and realtime sync with 1C, ERP and several stores are different projects.
- Languages and currencies
- Each language needs URLs and content; currencies add calculation and rounding rules.
- Promotions
- Codes, bundles, gifts, loyalty and customer-group prices expand checkout logic.
- Content and import
- Product data quality, images and descriptions directly affect launch.
Typical store scope and delivery
| Scenario | Includes | Delivery |
|---|---|---|
| Simple store | Catalogue, basket, one payment and standard delivery | 2–4 weeks |
| Multilingual store | AZ/RU/EN, filters, promotions and admin | 3–5 weeks |
| Commerce platform | Stock, ERP, B2B account and complex rules | 4–6 weeks |
The brief for an accurate store quote
Provide product count, categories and variants, languages, payment bank, delivery rules and the current stock system. Ten sample rows from the product data are enough to expose filter and import needs.
List promotions required for the first release. Loyalty, a mobile app and B2B accounts can move to a later stage when the store needs to start selling sooner.
Online store cost, answered
Does product count directly increase development cost?
Product count directly affects cost when entries must be created manually. Product variants, filters, import format, stock synchronisation and promotion rules usually change the development workload more.
Is a payment gateway included in the store quote?
Technical integration of one agreed payment gateway can be included in the store quote. Bank onboarding, transaction fees and legal documents are handled separately between the bank and client.
Is a hosted platform cheaper than a custom store?
A hosted platform is usually faster and cheaper for a standard catalogue and checkout. With proprietary pricing, several warehouses, B2B accounts and custom integrations, compare the total cost of add-ons and constraints.
Is SEO complete when the store launches?
The technical SEO base includes indexable category URLs, canonical tags, sitemap, product metadata and performance. Rankings also need product copy, category content, external signals and ongoing analysis.
Scope the first store release
Send the catalogue, payment, delivery, languages and stock system. Within 3–5 days we return with the release boundary, integration map, delivery time and quote.
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